The number of Google reviews a local business receives, and the sentiment of those reviews, have a notable impact on their ability to rank in local results. Follow/nofollow tells search engines whether links on the page should be followed or nofollowed. “Follow” results in bots following the links on your page and passing link equity through to those URLs. Or, if you elect to employ “nofollow,” the search engines will not follow or pass any link equity through to the links on the page. Once you’ve ensured your site has been crawled, the next order of business is to make sure it can be indexed. That’s right — just because your site can be discovered and crawled by a search engine doesn’t necessarily mean that it will be stored in their index.

Helpful SEO Software & Tools

Technical SEO involves adjusting a website so that it meets the technical standards of today’s search engines, aiming to boost its organic search rankings. Key aspects include ensuring the website can be easily crawled, indexed, and rendered, along with organizing its structure effectively. Still, you need to keep up with what search engines like Google and Bing consider the most important ranking factors for content. Monitoring your SEO performance is crucial for making informed improvements.

International SEO For 2024: 9-Point Checklist For Success

• HTTPS (Hypertext Transfer Protocol Secure) is a secure protocol that encrypts data transmitted between a website and its visitors.
• In 2025, SEO will continue to evolve, but the fundamentals remain the same.
• You need at least 1 keyword seed at this stage, but it doesn’t hurt to have more, even dozens or hundreds of seeds if you’re planning a larger content strategy.
• As a local business, you’ll want to focus your SEO efforts on reaching searchers in your area.

These factors are all changes you can make to your site to rank higher. Even if it’s just 1 bad outbound link across your entire site and having too many outbound links can hurt your site’s ranking. For a long time we have been using ALT tags to tell Google what our images are about. Now John Mueller has revealed that with the mobile first index you can contain/hide content in tabs because of user experience purposes. A list of page level factors that can affect your rankings positively or negatively.

And when they search for what you offer, they’re seeing your competitors first — even if your business is the better choice. Rote SEO is highly focused on feeding the machine but the machine itself is emulating human judgment. Ordinarily such judgment calls of whether a site is useful or not are highly subjective (a matter of personal opinion).

Your content might be amazing to human readers, but it also needs to be communicated in a way Google understands. If you’re looking to ground yourself in modern SEO practices, this list of SEO statistics is a great place to start. Read on to explore some of the most relevant facts and figures that show where SEO is in 2025 SEO Anomaly and where it may be going. They’re constantly tweaking their rubrics for assessing content—not to mention the many outside influences.