SEMrush is another great tool we advise you to use to track Google ranking. Here you can see your website’s average position on search results. But don’t panic—these updates aren’t meant to knock you down but to help you understand which areas of your site could be improved. If you are unsure how to use “incognito” or what it is all you need to do is to press Ctrl + Shift + N to open an incognito window if you’re using Windows. Your search results will not be affected by what you have been searching for in the past which gives you a true result.

Is Shopify good for SEO?

It’s perfect for larger spreadsheets where efficiency is key. Conditional formatting is flexible, allowing you to apply various colors and styles to your cells. Feel free to experiment with different formats to find a look that suits your data and preferences. With a bit of creativity, you can turn a dull spreadsheet into an engaging visual tool. But what if you want to handle ties or make your rankings more dynamic? At the heart of any ranking system in Google Sheets is the RANK function.

Second, I looked at what was already ranking on the first page. Thanks largely to RankBrain, Google can figure out if your SEO Anomaly site is a good fit for a specific keyword. It’ll provide you with an overview of your top pages to optimize. And give you insights into your potential traffic gains if you make the right changes. Obviously, there are times when long-form content doesn’t make sense (like for an ecommerce category page).

For instance, “toy dog” and “dog toy” sound similar, but Google shows different results because users have different goals. Search intent is the purpose behind a query, or the why behind a user’s search. Click your target keyword (or a keyword you want to explore in more detail) to open Semrush’s Keyword Overview tool. Use the metrics to find keywords with the best potential for your business. The “Position” column shows your average ranking over the selected time period. On mobile, pages are less obvious because Google uses infinite scrolling.

Understanding your organic traffic relative to these volumes helps highlight successes and areas needing improvement. Understanding your SEO ranking data is crucial for optimizing your website’s visibility and performance. You can leverage tools like Serpple, which offers efficient tracking of keyword rankings at a lower cost than many competitors.

There isn’t one single ranking factor that will make or break your SEO. It’s the combination of all your technical, on-page, and off-page efforts that work together to help you rank higher on Google, get more traffic, and build trust. Where’s the first place people go when they need an answer, idea, product, or service? And most of them don’t scroll too far past the first few results. And if you’re looking for a tool that can streamline these processes even further, consider Bricks.

If you have a local business, like a store or a service in a specific area, you need to focus on local SEO. This helps people in your area find you when they search for what you offer. By making your site easy and fun to use, you’ll make both Google and your visitors happy. Their purpose is to aid both humans and search engines in comprehending a page’s primary subject matter. Headers (H1, H2, H3, etc.) help readers and search engines understand your content’s structure. In addition, it’s crucial to post accurate hours of operation, and update those if/when they change.

Google SEO Tools and Software

• If you’re using Semrush Guru, you can also analyze your rankings for a specific period.
• An SEO audit is important to find and fix errors, take advantage of opportunities, and improve your site’s overall performance.
• Understanding and effectively using keywords is essential for improving your website’s ranking on Google.
• You can use SEO audit tools such as Ahrefs, SEMrush, or Moz to check your Shopify SEO score.

So after some time, I decided to figure out what the search intent for “Conversion Rate Optimization” actually was. But over time, Google figured out that people searching for “Conversion Rate Optimization” didn’t want a giant list of techniques. So go ahead and run your site through site speed tools like PageSpeed Insights (above) and WebPageTest.org. They are free and give you a detailed outlook to help clean up any technical issues on your domain. Second, aim to create long-form content that comprehensively covers your target topic.

Those curious can learn more by reading the original PageRank research paper and patent. How PageRank works has evolved a lot since then, and it continues to be part of our core ranking systems. We have various “query deserves freshness” systems designed to show fresher content for queries where it would be expected. For example, if someone is searching about a movie that’s just been released, they probably want recent reviews rather than older articles from when production began. For another example, ordinarily a search for “earthquake” might bring back material about preparation and resources. However, if an earthquake happened recently, then news articles and fresher content might appear.

The key to success is not to waste a single frame and cut fluff whenever possible. Conversion rate optimization (CRO) involves modifying all elements on an app’s store listing that impact the likelihood of a user downloading it. Be mindful that stuffing the text with the exact keywords over and over will get you penalized, so make sure to pay attention to it. Google is becoming more strict in its guidelines about what keywords are not allowed in the app’s metadata and descriptions. But it will help visitors find what they’re looking for, which is an important part of eCommerce optimization so you can make more money from the traffic you already have.