In the image below, “best advertising sentences” is a query that we’re getting impressions for. If I find that it’s a keyword, I might want to write a blog post on it or use it as a heading in an existing post. More and more, Google is focusing on providing answers rather than just a list of pages. Hence the term “zero-click search,” where a user can get the information they seek right in the results page without having to click into any one result. You might be a new site or SEO beginner looking to rank higher than page six for your blog post, or you might be looking to move from the sixth spot on page one to the number one spot.

Help Search Engines Find Your Content

It comes with a suite of SEO tools from site audits to keyword research. Keyword.com gave me a clear view of how a client’s store ranked in different neighborhoods, which proved to be a major advantage for local marketing strategies. For brick-and-mortar businesses or local SEO campaigns, rankings can differ significantly within a small area. Formerly known as SerpBook, I’ve followed their progress through their rebranding. If keeping a close eye on local search results, including map pack positions, is important to you, this tool is a strong option. Look into keyword SERP analysis to determine what competitors are ranking for the same terms.

How to Improve SEO: 15 Tactics to Boost Your Rankings & Traffic (That Don’t Require New Content)

• The guest site will usually allow you at least one link back to your website.
• Guide your visitors to the next step with clear, concise CTAs.
• Utilize the insights gained to refine your content and enhance on-page SEO factors like meta descriptions and heading tags.

If for some strange reason you don’t have HTTPS yet, make it a priority to get an SSL certificate in 2024 to authenticate SEO Anomaly the identity of your website. After all, it shouldn’t be just about appeasing the search engines, but also about keeping your users safe. The fact that Google will reward you for this extra measure is merely a nice gesture. It can sometimes be easier to get a post to move from position nine to position four than from, say, page nine to page four. Not only that, but the former will drive a much bigger increase in traffic than the latter.

(I just hyperlinked the word, “hyperlink” to Wikipedia in the previous sentence…cool, huh?). These links are Google’s way of knowing that something is being talked about and is potentially important. The more “votes” or links that a site gets, the higher it is likely to rank. So, be sure to at least mention the keyword you are trying to rank for in Google in your article.

We shouldn’t forget that marketers may define content quality differently. Yet, we advise checking the article about the quality content definition by the industry guru Larry Kim. Spend time fixing the technical elements of your site and implementing each of the five steps. Choose 3-5 pieces of content to start with and expand to more pages once you start to see results.

Optimize Content for Google SEO

Google Forms is a versatile tool that gives you various question types. Here, for the ranking question type in Google Forms, select the “Multiple-choice grid” option. This allows you to create a ranking question that gives respondents the ability to compare and prioritize items. All of these factors (and more) signal to Google how worthy and deserving your website is of ranking in the search results. Writing extensively also increases your chances of featuring more related words which can be a good ranking signal.